Season 2, Episode1 – Patrick Patterson is a developer turned marketer who spent five years working client-side and gaining empathy for the challenges faced by those on the agency side. In 2010, he co-founded an agency with Thomas Donohoe and Patrick Van Gorder that prioritizes marketing with a measurable ROI and return on investment. They use data to inform and execute strategies that help clients build their businesses. Patrick values the freedom that comes with being his own boss and enjoys the journey of forging his own path in the industry.
On this episode, Kevin and Patrick Patterson share their thoughts on the impact of AI technology on organizations and the importance of incorporating it into future strategies. They discuss the three types of companies in terms of their relationship with AI and how resistance to adopting these tools could lead to layoffs. He also talk about their agency’s goals of becoming one of the largest agencies in Pittsburgh and strategies for achieving this through organic and acquisition growth. Additionally, he share insights on the importance of diversity, equity, and inclusion in generating unique ideas and their love for outdoor activities. Finally, he emphasizes the importance of AI and machine learning tools in planning for the future and advocates for its inclusion in companies’ strategies.